Fired from his job at Phag magazine, Peter Mallory has to find a way to make a living…and get revenge! When his best friend suggests writing a book about the bear community – and using his new ursine look to go undercover at Phag – Peter is soon letting his body hair grow and practicing the fine art of flannel couture. When Peter’s sabotage campaign works only too well, he starts to run the risk of discovery. With an envious fellow bear set to unmask Peter as a fraud, and a relationship with an intriguing bear on the line, things are about to get very hairy!
