Market Your Business in the Body Love Box
Reach your ideal customers quickly and easily! If your business is grounded in body positive, fat acceptance or health at every size (HAES) principles, including your marketing items in the Body Love Box is a great way to quickly and easily reach prospective customers who are aligned with your values
Ways to Market
There are three ways to include your materials in the Body Love Box.
Advertising is just what it sounds like: Adding your business card or flyer to the Body Love Box.Advertising also includes paper coupons, discounts, and free consultations or consulting-type sessions.The cost is $30 per 100 business cards or flyers you want to send out, due before you ship me your cards/flyers.
If you’re providing one or more items of value along with your business card or flyer, there’s no charge and it’s considered a contribution. An item “of value” must be a desirable item of some kind that is not first and foremost an advertising vehicle. For example, you might include a sticker with a body-positive saying or a fun fat-positive keychain. These must be approved in advance; any shipments randomly delivered to me without approval will be returned to sender.The more interesting or useful you can make your item, the more likely people will be to keep and use it (and thus keep your contact information on hand). Here are some items that might resonate well:
– Keychains or buttons with body-positive slogans or designs.
– A postcard with a body-positive design or a beautiful photo on one side and your business info on the other. (Check out www.representationmatters.me for stock photography that’s perfect for this.) Your image must be properly licensed; don’t steal from artists by downloading their work from Google.
– Fun items like drink koozies, squishy toys, jewelry, accessories, etc. These must have some kind of connection to body acceptance. Talk to me before you order anything so I can make sure it will physically fit in the box.
If you or your business have a blog or produce any educational materials, I’d love to include your work in the box for free. The materials you include MUST be primarily educational or informative, not a thinly-veiled advertisement, or you may be disqualified from working with me again.Any topic related to body positivity, fat acceptance, fat activism, health at every size (HAES), living in a marginalized body, intuitive eating, plus-size fashion, or mental health is welcome. No advocacy for intentional weight loss is allowed.
Here are the parameters for including educational materials in the box:
> Up to three printed pages, front and back. Paper can be any size.
> Up to 1/5th of the page (for single-page items) or 1/4th of one page (multi-page items) can consist of an advertisement for you or your business.
> I will review your article digitally before you send paper copies.
> When you mail your paper copies, they must be stapled (as needed) and pre-folded in a manner that will fit into an 8×5″ container.
What kinds of businesses can take advantage of Body Love Box outreach?
I vet all businesses before including any marketing materials in the Body Love Box to protect my customers. Your business must be based on body positive, fat positive, fat acceptance, Health at Every Size and/or intuitive eating principles to be included. If you’re advertising apparel, your sizing must go up to at least a size 36 or offer custom measurements.
Your business MAY NOT promote intentional weight loss, dieting, “lifestyle changes” for weight loss, cleanses, or any other body-negative materials. My reputation is riding on you, so I will be checking out your public presence carefully before accepting your materials.
What about nonprofits?
If you’re a registered nonprofit that meets the criteria in “What kinds of businesses” above, I’ll be happy to include your advertising materials for half price. Contributing and educational materials remain the same.
Can I target my items by customer location?
If your product or service is applicable worldwide, your item(s) will go out in all the boxes. If not, designate one or more U.S. states or one or more countries, and your item(s) will only be included in boxes going to those areas.
How many should I send? When will they go out?
I suggest sending 100 cards, flyers and/or items of value to start with. I’ll keep you updated on how many are going out in boxes.If I have fewer of your item(s) on hand than I have boxes to go out, I’ll use them until I run out. If I have more of your item(s) on hand than boxes to go out that month, I’ll save the rest for the next appropriate monthly box.What size should my items of value be?The maximum size item that can be included in the box is 8″ length x 5″ width x 1.75″ height. Please don’t send items that are very heavy for their size, as that affects my shipping rates.
How do I get started?
Email me at [email protected] or fill out the site contact form to apply. Please include this information:
- A brief introduction to your business and how it relates to body positivity, fat acceptance or Health at Every Size
- Links to your website and major social media presences
- Your physical location and where you’d like your materials to be targeted (see “Can I target my items”)
- What materials and/or items of value you’d like to send out
Got questions? Just send me an email at [email protected].